Contact Us Today! 1-844-237-4300

Central Technology Solutions Blog

Why Your Business Needs a Social Media Presence Right Now

Why Your Business Needs a Social Media Presence Right Now

Businesses around the world now find themselves in a situation unlike what most have ever seen. With so many trying to keep their distance from one another, many workplaces have deemed it necessary to close down for the time being or to operate remotely in order to reduce the risk they present to their clients and customers… but it isn’t as though these clients and customers are going to expect radio silence from these businesses.

As a result of this, maintaining a presence on social media has perhaps never been more important for businesses to prioritize. Let’s go over why this is, and how you can best use social media to your advantage during any kind of crisis.

How Can Social Media Assist My Business in Times of Crisis?

There are a few ways that social media has benefited businesses—as well as society as a whole—during the COVID-19 crisis that we are all facing. For one, it is a highly effective means to get a message out to the people who are meant to hear it, while completely abiding by the recommended social distancing guidelines that so many people are strictly subscribing to. In the same vein, social media has also proven to be exceptionally effective as an educational tool (for better and for worse) for governments, businesses, and other organizations to use to educate their clientele.

Ideally, this would all be old news to you, and you would be one of the businesses that are currently using social media as the tool it has the potential to be. However, many other businesses have yet to fully embrace the capabilities of social media in a time like this, while others are still resistant to adopting it in the first place or have refused outright. Those businesses are missing out on a significant opportunity to reach out to the people they need to communicate with.

Therefore, if you are in one of the latter categories of business social media use you need to make some significant adjustments to your stance on social media now - before it is too late.

Ways to Use Social Media During a Crisis

Let’s consider how a social media presence can prove useful to a business when a serious issue of any kind is at hand.


While we don’t wish to be flippant, this one should be tremendously obvious. If people aren’t coming to you or calling you for updates, broadcasting them is the only way that you can reach out. Social media platforms are the perfect place to do that, as they allow you to keep anyone looking at your business page up to speed on how your business is coping. You can share news that explains any changes to your business hours and other pertinent topics in one of the first places many people today look for such things.

Take, for example, restaurants - not technically designated as an essential business - have managed to continue their operations relatively by subscribing to certain practices, like accepting orders for takeout or delivery exclusively, or operating for fewer hours. Other businesses have shifted to largely remote operations. Social media is a great way to inform clients and customers of these measures, ensuring that they know of everything that is going on.

Value and Insights

While it may seem a little silly, especially considering the gravity of the present situation, just keeping a dialogue open on social media can prove to be extremely useful for a business to keep the attention of those that follow them. This can be as simple as, again, simply keeping their clientele aware of how the business is working in response to the situation at hand or doing what they can to provide other kinds of value. While the way this value takes shape is very reliant on what this business offers, there are plenty of ways it can be expressed.

For example, a cleaning company might share useful tips and best practices to staying hygienic and healthy, while a daycare center could offer some fun games and activities for families as they social distance. Any business could simply share some engaging content of what their employees are doing during this time.

In short, social media is just another technology that businesses can and should use to their advantage. Central Technology Solutions can provide other tools that help your business operate, even remotely, to help you sustain it. Give us a call at 1-844-237-4300 to discuss your options.

Efficient IT Goes a Long Way
Tip of the Week: Making Sure Your Workstation is S...


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Sunday, July 05 2020

Captcha Image

By accepting you will be accessing a service provided by a third-party external to

Join our mailing list!

  • Company Name *
  • First Name *
  • Last Name *

      Mobile? Grab this Article!

      QR-Code dieser Seite

      Tag Cloud

      Security Tip of the Week Technology Best Practices Business Computing Productivity Cloud Data Privacy Network Security Hosted Solutions IT Services Data Backup Email Malware Internet Hackers Software Efficiency IT Support Business Outsourced IT Innovation Microsoft Mobile Devices Productivity Data Recovery Computer Hardware Managed IT Services Google Upgrade Business Continuity IT Support Small Business Cloud Computing Ransomware Backup Cybersecurity Collaboration User Tips Communication Tech Term Phishing Managed Service Provider Managed IT Services Smartphone Windows 10 Disaster Recovery Business Management Workplace Tips Internet of Things Mobile Device VoIP Smartphones Android Paperless Office Data Management Remote Monitoring Social Media communications Managed Service Facebook Browser Managed IT Encryption Quick Tips Network Server Save Money Office 365 Windows 10 Artificial Intelligence Windows Virtualization Saving Money BDR Miscellaneous BYOD Business Technology Help Desk Wi-Fi Risk Management Compliance Passwords Holiday Document Management App Microsoft Office Automation Users Vendor Management Windows 7 Training Password Mobile Device Management Apps Healthcare Health Remote Work Government Unified Threat Management Big Data Data Security Recovery Bring Your Own Device Going Green Chrome Avoiding Downtime Bandwidth Laptops Analytics Applications Robot Gmail Firewall Office Employer-Employee Relationship Computers Infrastructure Storage Money Data storage Computing Data loss Vulnerability Information Blockchain Processor Information Technology Wireless Hosted Solution Mobility Website File Sharing IT Management Redundancy Tip of the week Scam SaaS Content Filtering Telephone Systems Antivirus Two-factor Authentication Regulations Apple Project Management Politics Customer Relationship Management Gadgets Work/Life Balance Virtual Private Network Hard Drive IoT Unified Communications OneDrive Access Control Budget Flexibility Company Culture Printing Downtime Operating System Customer Service Covid-19 RMM Machine Learning Virtual Reality Remote Computing Proactive Tablet Settings Meetings Files Employee-Employer Relationship Software as a Service Router Social Maintenance IT Service VPN Solid State Drive Time Management Networking Net Neutrality Monitors Tech Support Patch Management Remote Workers Data Storage Electronic Medical Records Current Events File Management Alert Wireless Technology Legal Data Breach Digital Payment Network Management Internet Exlporer Websites Identity Theft Payment Cards HIPAA How To Samsung Licensing Assessment Co-Managed IT Server Management Spam Cooperation How To Electronic Health Records Bitcoin WiFi Employees Mobile Security Chromebook YouTube Monitoring Uninterrupted Power Supply Professional Services Managed Services Consultation Outlook Mouse Recycling Administration Utility Computing Consulting Education Word Search LiFi Upgrades Google Drive Dark Web Augmented Reality Remote Worker Twitter Mobile Office IT solutions Business Growth Managed Services Provider The Internet of Things Display Management End of Support Mobile Computing Remote Monitoring and Management Social Network Sports Private Cloud Hacker Smart Technology Marketing Vulnerabilities Authentication Database Management Update Shadow IT Deep Learning WannaCry Connectivity Technology Tips Chatbots Database Unsupported Software Sensors Virus Cabling Enterprise Resource Planning Bookmarks Microsoft Excel Modem Options Holidays Hacking Buisness WPA3 Financial Multi-Factor Security Wearable Technology Notes Laptop Shared resources Windows Server 2008 Point of Sale Servers Permission Printer Alerts Social Engineering Active Directory USB Alt Codes Features Distributed Denial of Service Annual Convention Cryptocurrency Geography Authorization GDPR Outsourcing Comparison Identity Voice over Internet Protocol Mobile Data Cybercrime Mobile Favorites Cookies 5G IT Telephony Disaster Trending Fleet Tracking Procurement Google Calendar PowerPoint Value of Managed Services Sync Dark Data Remote Working Personal Information Law Enforcement Hacks Technology Laws Test Safety Windows Server Public Cloud Typing Mail Merge Cache Managed IT Service San Diego Travel Touchscreen Techology High-Speed Internet Video Conferencing Botnet Best Practice VoIP Sponsor Star Wars Specifications Telephone Conferencing Permissions Nanotechnology Wireless Internet Business Telephone Asset Tracking Legislation IT Technicians Notifications Mobile Device Managment Software Tips Lenovo Social Networking Manufacturing Optimization Gadget Statistics MSP SharePoint Staff Security Cameras User Management Black Market Automobile Computer Care Address Cyberattacks Break Fix Mobile VoIP Windows 8 Save Time Disaster Resistance Development Zero-Day Threat Unified Threat Management Hotspot Writing Emoji Biometric Digital Obstacle Black Friday Roanoke — Central Technology Solutions Transportation Superfish Managing Stress Instant Messaging Fraud Screen Reader Network Congestion Employer/Employee Relationships IT Assessment GPS OneNote Mirgation Virtual Assistant Vendor Identities Motherboard Peripheral Hard Disk Drives Computer Repair Virtual Machines Bluetooth Tech Terms Downloads Batteries Virtual Desktop eWaste Read Only Physical Security Cyber security Crowdsourcing Proactive IT Cables Backup and Disaster Recovery User Error Language Retail Projects Cortana Gamification Supercomputer Google Wallet Spyware Course Cyber Monday technology services provider Google Docs Enterprise Content Management Finance Smart Tech Proactive Maintenance Digitize Tracking Shortcut Migration Wasting Time 3D Printing Smart Devices G Suite History Hard Drives Data Warehousing PCI DSS Solid State Drives Credit Cards Taxes Humor Theft Operations ROI Processors Google Maps Firefox Office Tips Outsource IT Teamwork Backups Heating/Cooling IT Consulting Wires Human Error Computing Infrastructure Return on Investment IT Budget Drones Cost Management E-Commerce Technology Assurance Group ’s 18 IT Consultant Emergency Error CrashOverride CRM Web Server Regulation Cameras Motion Sickness CCTV Administrator Students Relocation Hard Disk Drive Printers Webcam